Case studies

Music videos:

Britney Spears - Im a slave for you
http://www.youtube.com/watch?v=IVzrhav8LKk

The use of Light Vs Dark








This effect of light vs dark created an enigma for the character in which keeps the audience guessing whether she is innocent or not. We decided to challange this idea by using the same idea of light vs dark but focussing on the "prostituates" heels as it doesn't give away too much.











Britney Spears - Radar
http://www.youtube.com/watch?v=x8Xp6mmLvLk

The use of "Cross Dissolve"







In Britney's Radar music video, we really liked the idea of how she used this effect to create an seductive meaning. We decided to challange this by creating the same effect by using "cross dissolve". This effect was effective in combining images together whilst the narrative slowly revealing the narrative.









Madonna - Erotica
http://www.youtube.com/watch?v=WyhdvRWEWRw

The use of the voyeurism:









We challanged this idea of voyeurism by considering the our target audience in which we did not want to limit. Thus, by keeping the idea of voyeurism yet be aware of the audience we came up with a similar concept but used effects to avoid giving off too many representations but instead kept the audience guessing in what would happen next.


CD cover:

Britney Spears in The zone.

 The use of close up on the artist allows the audience to recognise the album straight away and also the audience is able to read into the facial expression of the aritst and understand how they are feeling.

I decided to challenge the idea of using close ups as the front cover of the album to appeal to my target audience and allow the artist to express her feelings.


Back cover

On the back cover of  Lady Gaga's album, there is an image of her posing in the position as though she is singing, which is effective in appealing to the audience emphasise how passionate she is when it comes to singing. I decided to challenge this idea by using the idea of expressing how passionate the artist is which is emphasised in her songs.