As a group we used Youtube.com and unsigned.com to search for unsigned artist to produce a music video on.
At first, we found an artist under the name of " Stright Jack" however, it was not possible to contact the artist for permission to use her music to make a music video to, furthermore we had to find another artist. We then came across someone know as "Porcelain And The Tramps" which had a different unique style of music, thus as a group we thought was a challenging yet an enjoyable expereince to come up with ideas and challenge how the codes and conventions should be like.
In order to do this, it was vital that we did further research into the music genre of "industrial rock" to gain the basic understanding of where and how the music derived from and the codes and conventions this music has in order for us to plan every sequence and narrative and performance in the music video.
Planning
We looked at many case studies such as Birtney Spears's music video to "Radar"
http://www.youtube.com/watch?v=x8Xp6mmLvLk
Birtney's "Im a slave for you"
http://www.youtube.com/watch?v=IVzrhav8LKk
Madonna's "Erotica" music video
http://www.youtube.com/watch?v=WyhdvRWEWRw
Seeking permission from the artist:
Shot list:
Animatic:
Production: